How Much Does Social Media Marketing Cost in Singapore?

Key Takeaways

• Social media management in Singapore commonly costs around S$1,500 to S$5,000 per month for SMEs, although starter packages can begin from about S$800.
• The number of platforms, posting frequency, video production and community management can significantly affect the monthly price.
• Paid advertising spend is usually separate from the agency’s management fee.
• Two agencies charging similar prices may provide very different amounts of video, photography, strategy and account management.
• Businesses should compare deliverables rather than choosing a social media agency based only on the cheapest monthly quote.

Social media marketing in Singapore can cost anywhere from under S$1,000 to more than S$5,000 per month, depending on what the business actually needs.

For many SMEs, a more realistic budget for professionally managed social media is around S$1,500 to S$5,000 per month. Current Singapore pricing guides from agencies such as Advent and Monk Creatives place most SME packages within roughly this range.

However, there is an important catch, a very big one too.

One agency’s “social media management” may mean creating eight static posts each month, while another may include TikTok videos, photography, daily community management, paid advertising and monthly strategy meetings.

So comparing social media marketing agencies is a little like comparing restaurant set meals. The price matters, but you also need to check what is actually on the plate.

How Much Does Social Media Marketing Cost in Singapore?

Based on published Singapore agency packages and pricing guides, businesses may encounter approximately these price levels:

Again, we like to stress that these should be treated as general planning ranges rather than fixed market rates.

Truth is, it’s tough to really tell you what the average is because every agency will mark up differently and it’s also dependent on the type of service offered.

So better yet, let’s change the angle of the question.

What Can You Get for S$1,000, S$3,000 or S$5,000 a Month?

Thinking in terms of budget levels can make social media pricing easier to understand, based on your budget, these are the options you have.

Around S$800 to S$1,500 Per Month

At this level, businesses will be looking at starter or basic social media management.

A package may include:

• One or two social media platforms
• Basic content planning
• Static graphics
• Captions and hashtags
• Around 8 to 12 posts per month
• Basic scheduling
• Simple community management
• Monthly reporting

Some agencies include short-form videos even at this level.

That said, businesses should check how those videos are produced. A simple edited reel using existing footage is very different from sending a videographer to your premises for a professional shoot. 

Around S$1,500 to S$3,500 Per Month

This is where many growing SMEs may find themselves.

At this budget, packages may include:

• More frequent posting
• Two or more platforms
• Original graphics
• Short-form videos
• Content strategy
• Content calendars
• Community management
• Performance reporting
• Occasional photography or video shoots

Advent estimates that small businesses wanting consistent professional content on one or two platforms may spend around S$1,500 to S$3,500 monthly once original content production is included.

This level can suit restaurants, salons, professional services, retailers and other businesses that need social media to look active without running a large-scale content operation.

Around S$4,000 to S$5,000+ Per Month

Higher monthly retainers usually involve more than simply publishing more posts.

They may include:

• Several social platforms
• Regular professional video production
• Photography
• Creative direction
• Campaign planning
• Paid social advertising support
• Extensive community management
• UGC or influencer coordination
• Detailed reporting
• Strategy meetings

APEX’s current S$4,200 premium package, for example, includes four social-style videos, four static creatives, strategic planning and paid advertising setup and consultation.

For established consumer brands, restaurant groups, property companies or businesses producing content at scale, monthly spending can go well beyond this.

Why Can One Social Media Agency Cost S$800 and Another S$5,000?

Imagine two agencies both advertise “12 social media posts per month.”

Agency A creates 12 branded graphics using product images supplied by the client.

Agency B organises a monthly shoot, films four reels, photographs the products, writes scripts, edits the footage and turns those assets into 12 posts.

Both technically deliver 12 posts but the workload behind them is completely different.

Several factors usually explain the price difference.

Number of Platforms

Managing Facebook and Instagram together is simpler than running Facebook, Instagram, TikTok, LinkedIn and Xiaohongshu simultaneously.

Each platform may require different:

• Content formats
• Captions
• Video dimensions
• Posting frequencies
• Audience strategies
• Community management

More platforms usually mean more work.

Amount of Content

Posting four times a month and posting five times a week are very different scopes, the latter is equivalent to 20 content a month.

Businesses should check if the quoted number includes stories, reels, videos and other formats or only feed posts.

Even if AI automation is involved, you need to check for quality work.

Original Photography and Video

Content production is one of the biggest pricing differences.

Template graphics can be produced relatively quickly.

Original video may require:

1. Planning
2. Script
3. Shoot
4. Edit
5. Subtitles
6. Revisions 
7. Publishing

That involves significantly more time and specialist work, and we haven’t included the actors and actresses yet.

If you’re predominantly doing video production, be careful on this.

Community Management

Posting content is only one part of social media, managing and liaising with your community is part and parcel of social media too.

Some businesses need someone to:

• Reply to comments
• Answer messages
• Handle enquiries
• Monitor mentions
• Escalate complaints
• Engage with followers

A busy restaurant or consumer brand may receive far more messages than a corporate consultancy, and that will be taken into account on management fees.

Is Social Media Advertising Included in the Agency Fee?

No. This is one of the most important things to understand when budgeting.

A social media agency may charge: S$2,500 management fee

while the business separately spends: S$2,000 on Meta advertising

The total monthly social media budget would therefore be: S$4,500

The S$2,000 media budget goes towards platforms such as Facebook, Instagram, TikTok or LinkedIn rather than forming part of the organic social media management fee.

Businesses should therefore ask: “Does this quote include only agency fees, or does it include the advertising budget too?”

Be sure to get a black and white on this and get a proper written reply.

How Much Should a Small Business Spend on Social Media Marketing?

There is no universal number, but businesses can use rough planning scenarios.

These are planning examples rather than recommended minimums.

A neighbourhood tuition centre may not need the same budget as an e-commerce brand launching new products every week, and we highly recommend you plan for what you plan to achieve before dialing the agency’s number.

“Businsses can start paid social testing at around S$20 to S$50 per day, before increasing spend once they know which audiences and creatives perform well.”

What Should You Compare Before Choosing a Social Media Agency?

A S$1,000 package is not necessarily cheaper if you later need to pay separately for videos, photography and advertising management.

And yes, adds on are common in this industry so make sure you read carefully of what is truly offered by the agency.

Before choosing an agency, check:

1. Platforms: Which social networks are included?
2. Posts: How many pieces of content are produced each month?
3. Videos: Are reels or TikToks included?
4. Shoots: Does the agency come to your premises to film?
5. Community Management: Are comments and messages handled?
6. Advertising: Is paid social management included?
7. Ad Spend: Is this included or separate?
8. Revisions: How many rounds of changes are allowed?
9. Reporting: What performance data will you receive?
10. Contract: Is there a minimum commitment period?

If you are comparing providers,  why not browse our curated list of the social media marketing agencies in Singapore to find companies offering different approaches to content, social media management and digital marketing!

Listing.sg also helps Singapore businesses improve their discoverability through a business listing in Singapore, making it easier for potential customers to find and compare local service providers.

Sources

• Monk Creatives, Social Media Package Pricing in Singapore: How Much Do Agencies Charge for Monthly Management?, September 2026.
• Advent Creative, Social Media Management Cost in Singapore (2026), June 2026.
• Advent Creative, Social Media Advertising: A Starter Guide, June 2026.
• Social Media Agency Singapore, published Social Media Management packages and pricing.
• APEX Group Singapore, published Social Media Marketing pricing packages.

Frequently Asked Questions About Social Media Marketing Costs

How Much Does Social Media Marketing Cost Per Month in Singapore?

Professional social media management in Singapore commonly costs around S$1,500 to S$5,000 per month for SMEs, although basic packages may start from around S$800.

What Is Included in a Social Media Management Package?

Packages may include content planning, graphics, captions, videos, posting, community management and reporting. Higher-tier packages may also include professional shoots, strategy and paid advertising support.

Is Social Media Advertising Included in Agency Fees?

Usually not. The agency management fee and the money paid directly to platforms such as Meta, TikTok or LinkedIn are generally separate.

How Much Should a Small Business Spend on Social Media Ads?

Some Singapore SMEs begin testing paid social at around S$20 to S$50 per day. The appropriate budget depends on the platform, audience, campaign objective and value of each customer.

Why Are Some Social Media Agencies Much More Expensive?

Higher prices may reflect more original video and photography, additional platforms, greater posting frequency, community management, advertising expertise and deeper strategy.

Is It Cheaper to Hire a Freelancer or a Social Media Agency?

Freelancers are often cheaper for straightforward work involving one or two platforms. Agencies may offer better value when the business needs several specialists, such as designers, videographers, strategists and paid advertising managers.